01. About
About NF3.
The growth team that runs your most important channels, without the headcount.
Two founders, both former Heads of Growth. We have already done the job you are hiring us to do.
02. NF3 at a glance
- Based
- London, UK
- Founded
- 2022
- Founders
- Alex Sowter, Ellie Ivanova
- Services
- Paid, CRM, conversion, fractional teams
- Clients
- B2B SaaS, marketplaces, consumer brands
- Areas served
- UK, EU, US
Engagements run as either a monthly retainer or a fractional specialist embedded in your team for an agreed number of days per week. Both are contracted with NF3 GROUP LTD. Founders Alex Sowter and Ellie Ivanova have led growth at Deliveroo, OYO, DELLI, TikTok, Google, and Fat Llama (Y Combinator).
03. Founders
Who you'll actually work with.
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Alex Sowter
Founder
Previously Head of Growth at DELLI. Earlier: first UK marketing hire at OYO (grew the team to 14), UK Growth Operations Lead at Deliveroo, Growth Manager at Fat Llama (YC). Raised VC for TalkShop in 2022. Has been fractional for 4 years.
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Ellie Ivanova
Founder
Previously worked at TikTok and Google. Built TikTok strategy for Nestle, Mars, Huel and Suntory, taking revenue 2x year on year. At Google, audited 100+ internal media campaigns across EMEA. Doubled a Shopify store's conversion rate in 30 days without touching pricing. Has been fractional for 4 years.
04. How we work with you
Three commitments we make to every engagement.
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01
Senior operators only.
Every engagement is led by a former Head of Growth. No account managers fronting for juniors.
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02
Embedded, not adjacent.
We work as part of your team, in your tools, on your timelines. Standups, Slack, the lot.
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03
Accountable to the P&L.
We optimise for contribution margin and CAC payback. The metrics your CFO actually asks about.
Nf3
Speak to our team today.
30 minutes with Alex or Ellie. We will tell you whether NF3 is the right team for what you are trying to do, and if we are not, who is.